How to reach your readers
12 December 2019
Last month, we cleared your marketing schedule of all the tasks that waste your time. This month, I am going to show you how to perform effective outreach that will...
Darwin bookseller Sean Guy on stocking self-published books, and handselling ‘The Firebringer’
12 December 2019
Sean Guy is a bookseller at The Bookshop Darwin, and the author of 14 novels. He spoke to Australian Self-Publisher about his experience selling his own titles at The Bookshop, shared...
Finding what works (and doesn’t work) in your marketing plan
28 October 2019
Cultivating an active, long-term fan base for your work is key to becoming a successful independent publisher. However, building a substantial body of work is also critical, so you need...
Know your metadata, and other tips on modern marketing
28 October 2019
When asked to nominate the biggest challenge facing marketers today, publishing consultant Rachael McDiarmid says her answer often surprises: ‘My tip for all marketers is to know your metadata—it’s all...
IngramSpark launches brand new website
28 October 2019
For the past few months, IngramSpark has been hard at work laying out an entirely new online experience for indie authors. Now, they’re sharing it with the world. Check it...
Your number-one book marketing tool
12 September 2019
Authors often struggle with book marketing or get frustrated with poor returns despite spending more time marketing than writing. Of all the lousy advice a budding author can find online,...
Tenielle Stoltenkamp on securing stockists and reaching schools
12 September 2019
In June, Readings Kids assistant manager Dani Solomon named My Family Doesn’t Look Like Your Family by Tenielle Stoltenkamp as ‘hands down, the most popular’ self-published title stocked at their store. Stoltenkamp...
Build your social media strategy with IngramSpark’s free online course
12 September 2019
Learn how to create a social media marketing plan that promotes your book and author platform—in less than an hour! Read more here.
Mike Nicholson on ‘This Imaginary Feeling of Being Australian’
10 September 2019
This month, author Michael Nicholson spoke with Australian Self-Publisher about This Imaginary Feeling of Being Australian—a political satire that imagines Australia as a naval superpower. Describe your book in under 50 words: A typographical...
How the self-publishing industry has changed
8 August 2019
Nigel George is an educator and author of five books on technology and self-publishing. In his first piece for Australian Self Publisher, he surveys the past five years of the...
Offset printing with Ellie Marney
8 August 2019
While print on demand (POD) is the most heavily promoted model of book printing for self-publishers who need physical copies of their books, it’s not the only choice out there....
‘Snapchat in book form’: Celeste Morgan on ‘My Little Friends in the Mirror’
8 August 2019
Last month, Readings Kids manager Dani Solomon named Celeste Morgan’s My Little Friends in the Mirror as one of the store’s most popular self-published titles. The book, which began its...
Build your social media strategy with IngramSpark’s free online course
8 August 2019
Learn how to create a social media marketing plan that promotes your book and author platform—in less than an hour! Read more.
Self-publishing essentials with Ellie Marney: Promo, marketing and all that jazz (part five)
9 July 2019
Advertising Welcome back! In the last article, we started talking about promoting in concrete ways—you can catch up with that article (and the three before it) right here. Now we’re...
Angela Ball on ‘ABC the ACT’
9 July 2019
This month, author Angela Ball spoke with Australian Self-Publisher about ABC the ACT—which explores 'the wonders of the Australian Capital Territory’. Describe your book in under 50 words. ABC the...
Selling indie authors in bricks-and-mortar stores
9 July 2019
Recently, Readings Kids bookstore in the Melbourne suburb of Carlton ran a self-published children’s books promotion. The two-month-long initiative included a feature window and an in-store display. Australian Self-Publisher spoke...
Excerpt: ‘So You Want to be a Writer’
9 July 2019
In June, the Australian Writers' Centre (AWC) published So You Want to be a Writer, by AWC CEO Valerie Khoo and bestselling author Allison Tait. Sharing the name of the...
Advice from the ISBN team
9 July 2019
How is a barcode file opened? Please do not try to open a barcode file. Barcode files are inserted, not opened. Do NOT double-click on the barcode to begin working...
Diversity in publishing: The good, the bad, and how you can help make a change
9 July 2019
In recent years, there's been a big focus on increasing diversity in publishing. Learn how you can encourage more representation and inclusion in books. Read more on the IngramSpark blog...
Self-publishing essentials with Ellie Marney: promo, marketing and all that jazz (part four)
3 June 2019
Get promoting! We’ve reached the fourth instalment of this series on book promotion—and congratulations! You’ve done all the preparation for marketing your book! You’ve made a marketing plan, figured out...
Build your author platform with IngramSpark’s free online course
3 June 2019
Learn how to find your book’s audience, build your author brand, and connect with readers in less than an hour! Read more here.
Advice from the ISBN team
3 June 2019
If a spouse or family member passes away, can a relative or surviving spouse use their remaining ISBNs? ISBNs are considered property of the publisher and all of their ISBNs...
How do bookstores find out about self-published titles?
3 June 2019
For the past few months, Books+Publishing has been asking Australian book buyers—the people responsible for selecting which books are stocked on a bookstore’s shelves—how they find out about new books...
Georgia Spanos on ‘When the Tomatoes Are Ready’
22 May 2019
Georgia Spanos is a Melbourne-based writer, editor and ‘advocate for all things food and culture’. When she’s not the digital editor at Halliday magazine, she is working on her second self-published cookbook. She...
Drew Turney on ‘Falling’
30 April 2019
This month, author Drew Turney spoke with Australian Self-Publisher about Falling—a ‘sweeping adventure of the paranormal in the technology age’ that’s 25 years in the making. Describe your book in...
Learn how to self-publish with IngramSpark’s free online course
30 April 2019
How much does it cost to self-publish a book? How do I start a publishing business? How is self-publishing different to traditional publishing? Learn the answers to these questions and...
Self-publishing essentials with Ellie Marney: promo, marketing and all that jazz (part three)
30 April 2019
Welcome back! In the first article in this series on book marketing, we explained the difference between promotion and marketing, and why it’s good to have a marketing plan. In...
Advice from the ISBN team
30 April 2019
Who should apply for an ISBN? It is always the publisher of the book who should apply for the ISBN. For the purposes of the ISBN, the publisher is the...
Momento Pro: How to self-publish a photobook in the Antipodes
28 March 2019
This piece originally ran on the Momento Pro blog. Momento Pro has spent 15 years immersed in photobook printing, learning about people’s publishing experiences in Australia and New Zealand, and...
The author next door: Stocking self-published books
28 March 2019
Kelsey Oldham talks to booksellers about stocking self-published books. Most Australian bookshops acknowledge that stocking self-published books is important—in theory. In practice, however, store policies are often opaque or ad-hoc,...
